Microdramas Overtake Streamers on Mobile Engagement, Says Omdia
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia analysis of mobile usage data shows that in the US users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Amazon Prime Video on mobile devices.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260222198738/en/In the US: Microdrama Apps Have Higher Daily Usage than Amazon, Netflix or Disney on Mobile Devices (Q4 2025)Omdia estimates global microdrama revenues reached $11 billion in 2025 and will grow to $14 billion by the end of 2026. Of that, $3 billion will be generated outside China, with the US now the largest international market.By 2026, the US will account for 50% of all microdrama revenues outside China, reaching $1.5 billion, underlining the format’s rapid global expansion.“Microdramas are no longer a niche experiment. They are becoming a cor
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