Omdia: Apple and HONOR Claim Record Market Shares as Europe’s Smartphone Shipment Dips 1% in 2025
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Source: Business Wire
LONDON--(BUSINESS WIRE)--The latest research from Omdia reveals that the European smartphone market declined by 1% in 2025 to 134.2 million units, marking the end of a disruptive year defined by subdued demand and new regulations requiring eco-design and USB-C.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260223432918/en/Europe (excluding Russia) smartphone market shipment, 2014 to 2025Samsung remained Europe’s largest smartphone vendor, with shipments marginally growing to 46.6 million units. After a slow 1H25 caused by the absence of the Galaxy A0x series, Samsung bounced back in 2H25, particularly by leveraging a discounted version of the Galaxy A16 alongside strong momentum for the Galaxy A56, which was the top-selling model in Europe in 2025.Apple grew 6% to 36.9 million in 2025, reaching a record-high 27% market share in Europe, as iPhone refresh demand surged, boosted by strong interest from both consumers and b
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