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Stock impact report

Omdia: OWS Crosses 10-Million-Unit Milestone as TWS Market Pivots to Value Creation

TechTarget, Inc. (TTGT) 
Last techtarget, inc. earnings: 2/12 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.techtarget.com
Company Research Source: Business Wire
LONDON--(BUSINESS WIRE)--Global TWS shipments reached 92.6 million units in 3Q25, up just 0.33% year-over-year (YoY), according to Omdia’s latest research. Although overall growth was modest, shipments of Open Wireless Stereo (OWS), a type of non-in-ear TWS device, surpassed 10 million units, marking a 69% increase YoY. This growth offset a 4% decline in conventional TWS shipments, which totaled 82 million units.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251209628026/en/Global TWS market shipment, 1Q22 to 3Q25"We're witnessing the democratization of ANC technology at sub-US$25 price points, while premium brands are pivoting from volume wars to value creation," said Omdia Analyst Jack Leathem. "Vendors are focusing on experiences that deepen loyalty rather than on share expansion alone. The market is now diverging along two distinct paths: premium differentiation with top-notch ANC and sound quality supported by AI a Show less Read more
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