Unilever's top marketer to depart amid structural shakeup at CPG giant [Yahoo! Finance]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Yahoo! Finance
Unilever's Chief Growth and Marketing Officer Esi Eggleston Bracey will depart at the end of January as the owner of brands like Dove and Hellmann's moves its marketing and business groups closer together, according to a press release Leandro Barreto, current CMO of Unilever beauty and wellbeing, will see his remit expanded to be enterprise-wide beginning in the new year. Barreto, a Unilever veteran of 20-plus years, is tasked with accelerating efforts to create “desire at scale” for brands. Bracey spent two years in the chief growth and marketing officer post and eight overall at Unilever, a period that saw the storied CPG marketer undergo significant change, including a restructuring, CEO transition and spin-off of its ice cream business. Bracey's time at the Unilever marketing helm included a number of disruptive changes both internal and external to the company. The executive has had to grapple with the rise of generative artificial intelligence, a technology Unilever is in
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