Havas Health and BrightInsight Forge Exclusive Alliance to Tackle Pharma's $500B+ Patient Problem [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
NASDAQ:AMEX Investor Relations:
vivendi.com/en/investment-analysts
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Source: Yahoo! Finance
biopharma to deliver digital persistence and adherence solutions. This collaboration designates Havas Health as BrightInsight's single global agency partner, creating a first-of-its-kind offering that merges world-class healthcare strategy and creativity with a compliant, scalable digital health platform to support and retain the patient post-prescription. The partnership addresses a critical friction point in the industry: the gap between a breakthrough therapy prescription and its ability to achieve real-world effectiveness. Built on an AI-enabled, compliant digital health platform, the collaboration reflects Havas Health's broader Converged strategy, fusing human insight with advanced technology to deliver integrated, scalable solutions across the healthcare journey. Havas Health excels at defining the patient journey to activate engagement, and BrightInsight brings the configurable, "always-on" technology which has demonstrated the ability to reduce long term therapy discontinua
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