Merrell Aims to Invite More People Outside Through New Brand Platform [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: Yahoo! Finance
Called “It Starts Outside,” the Wolverine Worldwide -owned outdoor brand noted that the new series is “rooted in the belief that even a few steps outdoors can shift how people think, feel and move.” More from WWD Rosalía Returns to Front New Balance's Latest 204L Sneaker Campaign Saucony Spotlights How Running Builds Community in New Short Film Wolverine Worldwide CEO Chris Hufnagel on Managing Saucony's Growth, Turning Around Its Work Group + More Richard McLeod, chief marketing officer of Merrell , told FN in an interview that “It Starts Outside” aims to reframe the outdoors not just as remote, technical terrain, but as something accessible. “By reframing ‘outside' as something accessible and everyday, from a front yard to a city street to a trailhead, we're broadening who sees themselves in the category,” McLeod said. “Our job isn't to redefine the outdoors, it's to redefine who feels invited, and what better way to celebrate our anniversary milestone than intentionall
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