Warner Bros.’ Recommitment To Theatres Hints At Return To Normalcy [Forbes]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Forbes
Robert Pattinson in 'The Batman'Warner Bros.David Zaslav made a bunch of news yesterday during the press rounds for Warner Bros. Discovery’s annual television upfront presentation. He gota profileCry MachoThe Wonder TwinsZaslav seems to understand what I’ve frankly been saying for two years, namely that streaming is not an “all eggs in one basket” business and that putting a film in theaters increases its eventual streaming viewership. With Sony’s Tom Rothman singing the praises of old-school theatrical windows (the copious films sent to streamers over the last two years notwithstanding) and Paramount having their best theatrical year in a generation (concurrently with Paramount+ rising in terms of pop culture awareness), even Netflix is on the verge of committing to conventional pre-streaming theatrical engagements. I’ve been saying since last May that theaters can be an asset to those with a vested interest in the streaming marketplace, a way to separate the metaphorical wheat from
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