CMI/Compas Revolutionizes the Integration of Consumer and Healthcare Professional Marketing with the Launch of Empower™
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: PR Web
KING OF PRUSSIA, Pa. (PRWEB) April 30, 2020 CMI/Compas, media strategy, planning, innovation and buying powerhouse for the nation's top healthcare companies and part of WPP, announces the launch of Empower™, the health industry's first and only closed-loop planning platform that enables continuous and personalized "insight to action" at scale. Empower allows CMI/Compas to close the loop on integrated consumer/HCP audience planning, messaging and outreach, making every campaign more effective. The platform offers cross-audience customer universe identification, segmentation, media planning, activation, measurement and on-going people-based optimization."Empower is a one-touch, complete and accurate audience-enablement platform that allows our media teams to build the most effective media plans on behalf of their clients," said Justin Freid, Chief Growth & Innovation Officer. "Having direct access to audience identification, segmentation, insights, mapping and development of cross-chan
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