Ad group WPP says COVID-19 has speeded up strategy shift [Reuters]
WPP plc American Depositary Shares (WPP)
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Source: Reuters
Ad group WPP says COVID-19 has speeded up strategy shift LONDON (Reuters) - The COVID-19 pandemic is forcing the world’s biggest advertising company WPP ( WPP.L ) to accelerate its strategy of bringing its multiple agencies together to produce work more quickly for clients battling to cut costs. The British owner of the Ogilvy, Grey and Hill+Knowlton agencies said net sales fell by 7.9% in March, reinforcing analyst expectations of a 25% drop in the second quarter. That is obliging it to cut costs and respond to a downturn it expects to be more severe than the 2008 financial crash. Chief Executive Mark Read said a freeze on new hires would force the multiple agencies to move staff around within the holding company, while client demands for advertising to address the pandemic have forced them to work faster than ever before. “I think we’re working in faster, more agile ways,” he told Reuters. “Work that would have taken three months in the past is being done in a week.” Read took ove
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WPP
Sec Filings
- 1/6/26 - Form 6-K
- 1/2/26 - Form 6-K
- 12/22/25 - Form 6-K
- WPP's page on the SEC website