Kantar Media Rebrands as Fifty5Blue, Marking a Decisive Step Forward in Audience Measurement [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: Yahoo! Finance
The rebrand marks a significant milestone following the company's separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025. This new brand signals a new chapter for the company. In a media and entertainment ecosystem challenged with increasing audience fragmentation and an abundance of content and datasets, Fifty5Blue is focused on one core challenge: helping advertisers, agencies, media owners and social platforms make better decisions on both their content & advertising strategies and investments. "Today we step forward as Fifty5Blue with ambition," said Patrick Béhar, Global CEO. "In a world full of noise, with no shortage of data, we believe clarity is the real differentiator. Our role is to remove unnecessary complexity, provide the right data with the most rigorous methods and help our clients gain the clarity to make better decisions. This new brand stands on the shoulders of the business we have built over the past year and the standards we continu
Show less
Read more
Impact Snapshot
Event Time:
WPP
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
WPP alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
WPP alerts
High impacting WPP plc American Depositary Shares news events
Weekly update
A roundup of the hottest topics
WPP
News
- Greystone Housing Impact Investors Reports Fourth Quarter 2025 Financial Results [Yahoo! Finance]Yahoo! Finance
- Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps. [Business Insider]Business Insider
- WPP (WPP) was upgraded by <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=WPP&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from "sell" to "hold".MarketBeat
- Airlines shift rewards to credit card spending [USA TODAY]USA TODAY
- bet365 Launches “Winning is Everything” Brand Campaign Across the U.S. and CanadaBusiness Wire
WPP
Sec Filings
- 3/11/26 - Form 6-K
- 3/10/26 - Form 6-K
- 3/2/26 - Form 6-K
- WPP's page on the SEC website