AI shopping could drive $263 billion in holiday sales. Walmart and Target are racing to get in [CNBC]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: CNBC
Companies like Walmart and Target are overhauling their AI strategies to ensure they're meeting consumers where they're shopping. Consumers are mixed on the tech, with one shopper saying that AI made holiday shopping fun and another that it felt like talking to a “demented grandmother.” Holiday shopping has always felt like a “chore” for Amrita Bhasin. Between deciding what to buy, comparing prices and checking reviews, the 24-year-old retail tech CEO said she spent more than 15 hours each year buying gifts for her friends and family, a process that took the joy out of giving. But this year, Bhasin said she did all of her shopping in a fraction of the time and even had a little “fun” — all thanks to her new personal assistant: ChatGPT. “I feel like I've got that physical store associate that I'm talking to, so I feel like I'm getting better recommendations. I actually think my tendency to buy is higher because of ChatGPT,” Bhasin, based in Menlo Park, California, told CNBC.
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News
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- People are not buying what they don't need, says Zeta Global CEO David Steinberg [CNBC]CNBC
- Why Zeta Global (ZETA) Stock Is Trading Up Today [Yahoo! Finance]Yahoo! Finance
- Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoYBusiness Wire
ZETA
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- 5/1/25 - Miss
ZETA
Sec Filings
- 12/12/25 - Form 144
- 12/12/25 - Form 144
- 12/12/25 - Form 144
- ZETA's page on the SEC website