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Stock impact report

Zeta Global OpenAI Tie Up Puts AI Marketing Story In Focus [Yahoo! Finance]

Zeta Global Holdings Corp. Class A (ZETA) 
Company Research Source: Yahoo! Finance
Zeta Global Holdings (NYSE:ZETA) announced a new collaboration with OpenAI. The partnership is focused on expanding Zeta Global's use of advanced AI within its platform. Positive feedback from CES 2026 highlighted momentum around Zeta Global's offerings. These updates mark fresh company specific developments that may matter to existing and prospective investors. Zeta Global operates in marketing technology, where brands use data and software to reach and retain customers. As AI capabilities become more central to how companies run campaigns and analyze customer behavior, partnerships with leading AI developers can influence how competitive a platform looks to clients. The CES 2026 attention adds another reference point for how Zeta Global's products are being received by the market. For investors, this OpenAI collaboration and the CES 2026 feedback provide new information to factor into how NYSE:ZETA's positioning is viewed in the AI driven marketing space. Future company u Show less Read more
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