Total Economic Impact Study Finds Zeta Marketing Platform Delivered 6x Return on Ad Spend Driven by AI-Powered Marketing [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
NEW YORK, November 18, 2025 BUSINESS WIRE )--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced findings from a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting. The study found that enterprises using the Zeta Marketing Platform achieved a six-time return on ad spend and 295% return on tech investment, generating $21.4 million in net present value over three years. Organizations also realized $3.2 million in annual savings by consolidating technology with the Zeta Marketing Platform. "This study shows what we hear from customers every day. Zeta helps them achieve greater impact, faster and at a lower cost," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "As consumers demand personalized experiences across every channel and CEOs demand predictable, profitable growth, marketing leaders are turning to Zeta to deliver better results and meaningful cost savings." Zeta Delivers Quantifiable ROI and Efficiency Gains
Show less
Read more
Impact Snapshot
Event Time:
ZETA
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
ZETA alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
ZETA alerts
High impacting Zeta Global Holdings Corp. Class A news events
Weekly update
A roundup of the hottest topics
ZETA
News
- People are not buying what they don't need, says Zeta Global CEO David Steinberg [CNBC]CNBC
- Why Zeta Global (ZETA) Stock Is Trading Up Today [Yahoo! Finance]Yahoo! Finance
- Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoYBusiness Wire
- Zeta Global (NYSE:ZETA) had its price target raised by analysts at Morgan Stanley from $21.00 to $23.00. They now have an "equal weight" rating on the stock.MarketBeat
- Zeta Global (NYSE:ZETA) was given a new $29.00 price target on by analysts at UBS Group AG.MarketBeat
ZETA
Earnings
- 5/1/25 - Miss
ZETA
Sec Filings
- 11/25/25 - Form 424B5
- 11/25/25 - Form 424B7
- 11/24/25 - Form 8-K
- ZETA's page on the SEC website