Instacart's AI-Driven Pricing Is Being Investigated by the FTC—Here's What You Need to Know [Yahoo! Finance]
Maplebear Inc. (CART)
US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
study found the grocery delivery giant used AI tools to charge shoppers different prices for the same items. Consumer Reports, Groundwork Collaborative , and More Perfect Union estimated the variations in pricing could add up to about $1,200 per year in additional costs for the typical household shopping on Instacart. Instacart's use of AI-driven pricing is drawing attention from federal regulators. The Federal Trade Commission , a consumer protection agency, is looking into the grocery delivery giant's use of AI pricing tools after an investigation found it was charging customers substantially different prices for the same items, according to a Reuters report Wednesday. An investigation by Consumer Reports, Groundwork Collaborative , and More Perfect Union published earlier this month found prices for about three-quarters of surveyed items on Instacart varied by up to 23% from user to user among volunteers shopping at the same time. The report estimated such price variations
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CART
News
- Instacart to pay $60 million in refunds after feds allege it deceived customers [CBS News]CBS News
- Instacart to pay $60M to settle FTC claims it deceived consumers [TechCrunch]TechCrunch
- Instacart settles with FTC over deceptive practices but faces separate investigation into prices [Yahoo! Finance Canada]Yahoo! Finance Canada
- Instacart to pay $60 million to settle FTC claims it deceived customers [CNBC]CNBC
- The FTC is reportedly investigating Instacart's algorithmic Eversight pricing. [Verge, The]Verge, The
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website