Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [CNBC]
DANONE S/ADR (DANOY)
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Source: CNBC
Combining Huel's range with Danone's global reach and nutritional expertise is an opportunity in the fast-growing nutritionally complete space, said Danone CEO Antoine de Saint-Affrique. It comes as firms are adapting to changing consumer behaviors, driven by a more health-conscious younger generation as well as the increased use of GLP-1 weight-loss drugs. In this article Huel makes vegan, powdered meal replacements, catering to people who “deem themselves time-poor” but want healthy, environmentally sustainable meals. Source: Huel French food and beverage maker Danone said Monday it's set to buy protein drinks maker Huel as a more health-conscious younger generation and the rise of weight-loss drugs pushes companies to rethink what people want to consume. Huel sells a range of protein shakes and drinks fortified with nutrients. It's backed by celebrities such as The Diary of a CEO podcast host Steven Bartlett and actor Idris Elba. Combining Huel's range and digital ca
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News
- Danone's Huel Deal Shows Big Food Wants a Piece of the Protein Future [Yahoo! Finance]Yahoo! Finance
- Danone buys meal supplement maker Huel [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein and fiber food maker Huel [Yahoo! Finance]Yahoo! Finance
- Huel founder to make £400m from sale to Evian water owner [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [MSNBC.com]MSNBC.com