Danone buys meal supplement maker Huel [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
Founded in Buckinghamshire in 2014, Huel is best known for its smoothie powder, which it says is a nutritionally complete replacement for a regular meal. Its investors include actor Idris Elba and broadcaster Jonathan Ross. It has since expanded its range to include ready meals, nutrition bars, and health drinks, all of which are plant based. The company has previously gotten into hot water with the UK advertising watchdog , which has banned adverts for making "misleading" claims. One such advert made misleading claims about the cost savings associated with replacing a normal diet with meal replacement shakes, the watchdog said. Huel (a portmanteau of 'human' and 'fuel') products are currently sold direct to consumer, but the Danone deal will allow it to expand into new markets. The market for so-called complete nutrition products, aimed at time-poor, health-conscious consumers, is thought to be worth $5.9bn (£4.4bn). Some experts have questioned the effectiveness , howev
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News
- Danone's Huel Deal Shows Big Food Wants a Piece of the Protein Future [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein and fiber food maker Huel [Yahoo! Finance]Yahoo! Finance
- Huel founder to make £400m from sale to Evian water owner [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [MSNBC.com]MSNBC.com
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [CNBC]CNBC