Huel founder to make £400m from sale to Evian water owner [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
The British founder of meal-replacement drink Huel is poised to become a multi-millionaire after the start-up was acquired for €1bn (£870m) by Danone , the maker of Activia yogurt. Julian Hearn, a serial entrepreneur who founded Huel in 2014, will make just over £400m from the deal, according to Companies House filings. Mr Hearn owns just under half of the business, and The Telegraph understands the 54-year-old entrepreneur is selling his entire stake. Actor Idris Elba and his wife Sabrina also stand to benefit from the deal thanks to small shareholdings in Huel. Short for “human fuel”, Huel is a meal replacement drink meant to provide a “nutritionally complete” serving in a bottle. Mr Hearn developed the product with James Collier, a former NHS dietician. Its products are made of a mixture of plant-based ingredients and vitamin supplements. Marketed for office workers, commuters and busy professionals, it has developed a cult following among tech workers. It was frequently
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News
- Danone's Huel Deal Shows Big Food Wants a Piece of the Protein Future [Yahoo! Finance]Yahoo! Finance
- Danone buys meal supplement maker Huel [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein and fiber food maker Huel [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [MSNBC.com]MSNBC.com
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [CNBC]CNBC