Danone buys meal-replacement firm Huel [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
Hertfordshire-based Huel, set up in 2014, centres on ready-to-drink shakes but also markets products including powders and snack bars. “What they have achieved in the fast-growing complete nutrition space fully resonates with Danone's mission of delivering health through food,” Danone CEO Antoine de Saint-Affrique said. Financial terms were not disclosed. The Financial Times put the purchase price at about €1bn ($1.15bn). Just Food has approached Danone for comment. Set up in 2014 by entrepreneur Julian Hearn and former NHS dietician James Collier, Huel – a portmanteau of human fuel – sells its plant-based products in the UK, continental Europe and the US. The company started out as a direct-to-consumer business but now also markets its products through bricks-and-mortar retail outlets. Past investors have included VC firm Highland Europe and investment bank Morgan Stanley Huel CEO James McMaster, who joined the business in 2017, said the sale to Danone “marks the next st
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News
- Danone's Huel Deal Shows Big Food Wants a Piece of the Protein Future [Yahoo! Finance]Yahoo! Finance
- Danone buys meal supplement maker Huel [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein and fiber food maker Huel [Yahoo! Finance]Yahoo! Finance
- Huel founder to make £400m from sale to Evian water owner [Yahoo! Finance]Yahoo! Finance
- Danone to buy protein shake maker Huel as health nutrition craze drives demand shift [MSNBC.com]MSNBC.com